Japan's least-visited prefectures, ranked by 2025 data

TL;DR

Fukui had the fewest nights by guests from outside Japan in 2025, 108,550, followed by Shimane, Kochi, Akita and Yamaguchi. Tokyo alone had 33.4% of Japan's 179,922,130 foreign guest nights. Compared with the number of residents, Saitama had the fewest and Kyoto the most.

Matsuoka Station in Eiheiji, Fukui, at night in snow
Matsuoka Station in Eiheiji, Fukui, at night in snow. Photo by Julien on Pexels.

Which prefectures get the fewest foreign visitors?

Counted by nights spent in hotels, ryokan and other places to stay, Fukui had the fewest guests from outside Japan in 2025: 108,550 nights, or 0.06% of the national total. Next came Shimane (114,300), Kochi (140,780), Akita (148,340) and Yamaguchi (162,210).1

At the other end, Tokyo had 60,115,730 foreign guest nights, 33.4% of Japan's total. The ten prefectures with the fewest shared 1.1% between them.1

The survey is a sample, so each figure has a margin of error. Fukui and Shimane are closer together than their standard errors, so treat their order as uncertain. The same applies to Kochi and Akita and to Saga, Miyazaki and Saitama, among the ten lowest.2

Which prefectures have the fewest foreign visitors for their size?

A small prefecture will have fewer visitors simply because it is small, so we also divided each prefecture's foreign guest nights by the number of people who live there, from the 2025 census. On that measure Saitama had the fewest, 0.04 foreign guest nights per resident, followed by Ibaraki (0.11) and Yamaguchi (0.13).1,3

Kyoto had the most, 7.31 per resident, then Okinawa (6.27) and Tokyo (4.22).1,3

The ten prefectures with the fewest foreign guest nights per resident, 2025
RankPrefectureForeign guest nights per residentForeign guest nightsResidents (2025 census)
1Saitama0.04280,3507,287,169
2Ibaraki0.11312,0002,791,207
3Yamaguchi0.13162,2101,264,006
4Fukui0.15108,550729,386
5Akita0.17148,340882,100
6Shimane0.18114,300629,460
7Gunma0.19360,2701,867,582
8Fukushima0.21359,7301,711,937
9Kochi0.22140,780643,437
10Shiga0.22307,9901,392,439

Is Ishikawa, the prefecture Kanazawa is in, quieter than Kyoto?

At prefecture level, Ishikawa had 2,142,820 foreign guest nights in 2025 against Kyoto prefecture's 18,291,230, and 1.97 per resident against 7.31.1,3 These are whole prefectures, not the two cities, so they cannot show how busy a particular street or temple is.

All 47 prefectures, fewest foreign guest nights first

Japanese prefectures ranked by 2025 nights spent by guests from outside Japan, fewest first
RankPrefectureForeign guest nights, 2025Share of JapanPer residentQuietest month for foreign guestsStandard error
1Fukui 福井県108,5500.06%0.15August7.8%
2Shimane 島根県114,3000.06%0.18February4.4%
3Kochi 高知県140,7800.08%0.22August3.1%
4Akita 秋田県148,3400.08%0.17September3.3%
5Yamaguchi 山口県162,2100.09%0.13August3.1%
6Tottori 鳥取県203,6000.11%0.39February4.4%
7Tokushima 徳島県230,0800.13%0.34February3.4%
8Saga 佐賀県251,6000.14%0.32August4.8%
9Miyazaki 宮崎県263,0500.15%0.26September5.3%
10Saitama 埼玉県280,3500.16%0.04July4.5%
11Shiga 滋賀県307,9900.17%0.22September4.9%
12Ibaraki 茨城県312,0000.17%0.11January4.5%
13Yamagata 山形県312,5600.17%0.31August5.0%
14Fukushima 福島県359,7300.20%0.21July4.4%
15Gunma 群馬県360,2700.20%0.19August3.8%
16Mie 三重県380,3100.21%0.22February3.4%
17Toyama 富山県386,9000.22%0.39March4.9%
18Iwate 岩手県449,7500.25%0.40May4.7%
19Tochigi 栃木県475,8000.26%0.26August3.9%
20Nara 奈良県520,1300.29%0.41February3.0%
21Aomori 青森県542,8800.30%0.48March2.6%
22Ehime 愛媛県580,8500.32%0.46August4.0%
23Okayama 岡山県678,8700.38%0.38February4.4%
24Kagoshima 鹿児島県708,9600.39%0.47August3.4%
25Nagasaki 長崎県764,7600.43%0.62August4.3%
26Niigata 新潟県848,8700.47%0.41May6.9%
27Wakayama 和歌山県877,2700.49%1.02February3.7%
28Miyagi 宮城県1,005,1100.56%0.45June2.5%
29Kagawa 香川県1,127,0700.63%1.24July3.0%
30Oita 大分県1,491,5900.83%1.39September3.2%
31Kumamoto 熊本県1,762,0500.98%1.05July3.5%
32Hyogo 兵庫県1,991,6501.1%0.37February3.2%
33Gifu 岐阜県2,004,5101.1%1.06June4.8%
34Hiroshima 広島県2,115,6501.2%0.79February3.2%
35Ishikawa 石川県2,142,8201.2%1.97July3.2%
36Shizuoka 静岡県2,228,9301.2%0.64January2.6%
37Nagano 長野県2,508,3501.4%1.28August4.1%
38Yamanashi 山梨県2,750,5101.5%3.53September4.6%
39Chiba 千葉県4,375,8802.4%0.70November2.5%
40Aichi 愛知県4,859,6302.7%0.65September2.3%
41Kanagawa 神奈川県4,927,4402.7%0.54February4.4%
42Fukuoka 福岡県8,421,1304.7%1.66July2.6%
43Okinawa 沖縄県9,211,7005.1%6.27December5.6%
44Hokkaido 北海道13,302,6407.4%2.67April1.9%
45Kyoto 京都府18,291,23010.2%7.31February1.8%
46Osaka 大阪府24,517,74013.6%2.80September1.6%
47Tokyo 東京都60,115,73033.4%4.22February1.4%

Rank 1 has the fewest nights. “Standard error” is the Japan Tourism Agency's published standard error rate for each prefecture's foreign-guest figure.2 Each prefecture name links to its month-by-month page.

Counting Japanese guests too

Including guests who live in Japan, Saga had the fewest guest nights of any prefecture in 2025, 2,356,860, out of 661,105,480 nationally.1

What these figures cannot tell you

  • Day visitors are not counted. The survey counts nights in places to stay, so a prefecture full of day-trippers can still look quiet.2
  • A prefecture is not a town. A busy spot can sit inside a quiet prefecture, and the other way round.
  • Few visitors does not mean worth visiting, or not. We have not been to these places and make no judgement about them.
  • Guests are counted by where they live. A foreign guest is someone living outside Japan, not a foreign national living in Japan.2

Key takeaways

  • Fukui, Shimane, Kochi, Akita and Yamaguchi had the fewest foreign guest nights in 2025.
  • Tokyo alone had 33.4% of Japan's foreign guest nights.
  • For their number of residents, Saitama, Ibaraki and Yamaguchi had the fewest foreign guest nights, and Kyoto the most.
  • Kyoto prefecture had 8.5 times as many foreign guest nights as Ishikawa in 2025.
  • What we would skip: treating a one- or two-place gap as exact. The figures come from a sample survey.

Sources

The guest-night figures come from the Japan Tourism Agency and the population figures from the Statistics Bureau of Japan, both Japanese government bodies. We downloaded the data directly and did the division and ranking ourselves. See how we research.

  1. Source: 「宿泊旅行統計調査」(観光庁) (Overnight Travel Statistics Survey, Japan Tourism Agency), 2025 annual figures (final), table 2, published 6 July 2026. Survey page · Workbook. Accessed 17 September 2026. National totals checked against the agency's press release (6億6,111万人泊 in total; 1億7,992万人泊 by foreign guests).
  2. Japan Tourism Agency, survey outline (調査の概要), glossary (用語の解説) and standard error rates (参考1), on coverage, sampling and the definition of a foreign guest. Read them. Checked 17 September 2026.
  3. Population: 出典:「令和7年国勢調査 人口速報集計」(総務省統計局), 第1表, population on 1 October 2025 (Statistics Bureau of Japan, 2025 Population Census, preliminary counts). e-Stat. Accessed 23 September 2026. Licensed under the Public Data License 1.0.

Edited data. 「宿泊旅行統計調査」(観光庁)を加工して作成; 「令和7年国勢調査 人口速報集計」(総務省統計局)を加工して作成 — created by Gallivanting Gadabout by editing the two agencies' data. The shares, per-resident figures and rankings are our own calculations and are not official figures. Figures per resident are rounded to two decimal places, and shares to one (two below 1%).